Family Owned and Operated Since 1913

We Have It or We'll Find It!

Sell My Car!

Looking to sell your current vehicle? We will buy your car even if you don’t buy one from us!

Get Financing

Our finance experts are here to guide you through the financing process and help you get into your new vehicle.

Test Drive

Ready to drive? Schedule a time to come test drive one of our in-stock vehicles!

Schedule Service

There’s no time like the present when it comes to timely auto repairs and maintenance service. Our experienced service team is here to keep your vehicle in tip-top shape. It is our goal to go above and beyond to deliver exceptional results with every visit.

Schedule Service

Get Directions

Visit any of our 10 dealerships

Our Core Values

We Buy Cars

Get your free appraisal today!

You may not know that not only do we sell vehicles, but we also buy them! Whether you are trading in, upgrading or simply want to sell your vehicle, we’ve got you covered. Stop by any of our dealerships for a quick, convenient appraisal and our team will take care of the paperwork and logistics!

Get Quote

Welcome to Pritchard Family Auto Stores

Over a Century of Excellence

1913

Welcome to Pritchard Family Auto Stores, family owned and operated since 1913. Our founder, Walter S. Pritchard, and his wife, Jennie, valued family and community above all else. And Northern Iowa was the community they chose to raise their family and their auto business. The Pritchard Family Auto story is a story of five generations who have loved family, community, and the automotive industry.

Today

Since then, the dealership group has expanded to eight North Iowa locations and is continued to be owned and operated by 4th and 5th generation of the Pritchard family. To all of you – our friends, our family, our community, thank you for being part of our story. With special thanks to our extended family of employees, many of who have been with us through multiple generations of their own families! As we celebrate over 110 years of service in the industry, we continue to focus on providing a quality automotive experience from start to finish. We’re committed to our communities and our customers for generations to come!

Our Customers Us
Google logo
Google Jan 12, 2025

Today we had the best experience at Pritchards Lake Chevrolet. Shannon greeted us right away even tho it was a cold day out. We were shown what we were interested in and found our SUV. All steps in getting it done went great. Gave a great value for our trade in and now have a Trailblazer that we so appreciate. Thanks so much Shannon and the Pritchard team that made our day.

Google logo
Google Dec 31, 2024

We recently purchased a used SUV from Pritchard’s Lake Chevy, and we were very pleased with both the vehicle and how we were treated. Nate was helpful in getting the vehicle and financing paperwork work ready for us, and Jason had the purchase documents ready so that we were in and out in 1.5 hours! My wife loves the SUV, and we’re very happy with the experience!

Google logo
Google Dec 24, 2024

Nate helped me with the process of getting my first car. It was such an wonderful process. Also shout out to JZ for assistance with the other end of stuff! Definitely would recommend Pritchards for buying a vehicle.

Google logo
Google Dec 12, 2024

Great place, great people, low stress.

Google logo
Google Dec 12, 2024

Service was easy to schedule. It was completed within a reasonable time and completed as requested. All people we had contact with were pleasant and professional.

Google logo
Google Dec 11, 2024

I traded in a 2016 Equinox for a 2024 equinox with just under 11,000 miles. Working thru the process with Justin was fantastic! No hard sell at all-just important information about the purchase. We spent a lot of the time talking sports and family, just a good down to earth guy! When I moved to the finance side to sign some papers-I found Jason to be just as down to earth. I really enjoyed visiting with him the few minutes we were together! I couldn't recommend Pritchards enough! I got a great deal-a sweet new SUV- and dealt with some fantastic people!!

Google logo
Google Dec 10, 2024

(Translated by Google) Thank you José for your help, very satisfied (Original) Gracias José por su ayuda muy satisfecha

Google logo
Google Jan 12, 2025

Today we had the best experience at Pritchards Lake Chevrolet. Shannon greeted us right away even tho it was a cold day out. We were shown what we were interested in and found our SUV. All steps in getting it done went great. Gave a great value for our trade in and now have a Trailblazer that we so appreciate. Thanks so much Shannon and the Pritchard team that made our day.

Google logo
Google Dec 31, 2024

We recently purchased a used SUV from Pritchard’s Lake Chevy, and we were very pleased with both the vehicle and how we were treated. Nate was helpful in getting the vehicle and financing paperwork work ready for us, and Jason had the purchase documents ready so that we were in and out in 1.5 hours! My wife loves the SUV, and we’re very happy with the experience!

Google logo
Google Dec 24, 2024

Nate helped me with the process of getting my first car. It was such an wonderful process. Also shout out to JZ for assistance with the other end of stuff! Definitely would recommend Pritchards for buying a vehicle.

Google logo
Google Dec 12, 2024

Great place, great people, low stress.

Google logo
Google Dec 12, 2024

Service was easy to schedule. It was completed within a reasonable time and completed as requested. All people we had contact with were pleasant and professional.

Google logo
Google Dec 11, 2024

I traded in a 2016 Equinox for a 2024 equinox with just under 11,000 miles. Working thru the process with Justin was fantastic! No hard sell at all-just important information about the purchase. We spent a lot of the time talking sports and family, just a good down to earth guy! When I moved to the finance side to sign some papers-I found Jason to be just as down to earth. I really enjoyed visiting with him the few minutes we were together! I couldn't recommend Pritchards enough! I got a great deal-a sweet new SUV- and dealt with some fantastic people!!

Google logo
Google Dec 10, 2024

(Translated by Google) Thank you José for your help, very satisfied (Original) Gracias José por su ayuda muy satisfecha

Google logo
Google Jan 12, 2025

Today we had the best experience at Pritchards Lake Chevrolet. Shannon greeted us right away even tho it was a cold day out. We were shown what we were interested in and found our SUV. All steps in getting it done went great. Gave a great value for our trade in and now have a Trailblazer that we so appreciate. Thanks so much Shannon and the Pritchard team that made our day.

Google logo
Google Dec 31, 2024

We recently purchased a used SUV from Pritchard’s Lake Chevy, and we were very pleased with both the vehicle and how we were treated. Nate was helpful in getting the vehicle and financing paperwork work ready for us, and Jason had the purchase documents ready so that we were in and out in 1.5 hours! My wife loves the SUV, and we’re very happy with the experience!

Google logo
Google Dec 24, 2024

Nate helped me with the process of getting my first car. It was such an wonderful process. Also shout out to JZ for assistance with the other end of stuff! Definitely would recommend Pritchards for buying a vehicle.

Google logo
Google Dec 12, 2024

Great place, great people, low stress.

Google logo
Google Dec 12, 2024

Service was easy to schedule. It was completed within a reasonable time and completed as requested. All people we had contact with were pleasant and professional.

Google logo
Google Dec 11, 2024

I traded in a 2016 Equinox for a 2024 equinox with just under 11,000 miles. Working thru the process with Justin was fantastic! No hard sell at all-just important information about the purchase. We spent a lot of the time talking sports and family, just a good down to earth guy! When I moved to the finance side to sign some papers-I found Jason to be just as down to earth. I really enjoyed visiting with him the few minutes we were together! I couldn't recommend Pritchards enough! I got a great deal-a sweet new SUV- and dealt with some fantastic people!!

Google logo
Google Dec 10, 2024

(Translated by Google) Thank you José for your help, very satisfied (Original) Gracias José por su ayuda muy satisfecha

Google logo
Google Jan 12, 2025

Today we had the best experience at Pritchards Lake Chevrolet. Shannon greeted us right away even tho it was a cold day out. We were shown what we were interested in and found our SUV. All steps in getting it done went great. Gave a great value for our trade in and now have a Trailblazer that we so appreciate. Thanks so much Shannon and the Pritchard team that made our day.

Google logo
Google Dec 31, 2024

We recently purchased a used SUV from Pritchard’s Lake Chevy, and we were very pleased with both the vehicle and how we were treated. Nate was helpful in getting the vehicle and financing paperwork work ready for us, and Jason had the purchase documents ready so that we were in and out in 1.5 hours! My wife loves the SUV, and we’re very happy with the experience!

Google logo
Google Dec 24, 2024

Nate helped me with the process of getting my first car. It was such an wonderful process. Also shout out to JZ for assistance with the other end of stuff! Definitely would recommend Pritchards for buying a vehicle.

Google logo
Google Dec 12, 2024

Great place, great people, low stress.

Google logo
Google Dec 12, 2024

Service was easy to schedule. It was completed within a reasonable time and completed as requested. All people we had contact with were pleasant and professional.

Google logo
Google Dec 11, 2024

I traded in a 2016 Equinox for a 2024 equinox with just under 11,000 miles. Working thru the process with Justin was fantastic! No hard sell at all-just important information about the purchase. We spent a lot of the time talking sports and family, just a good down to earth guy! When I moved to the finance side to sign some papers-I found Jason to be just as down to earth. I really enjoyed visiting with him the few minutes we were together! I couldn't recommend Pritchards enough! I got a great deal-a sweet new SUV- and dealt with some fantastic people!!

Google logo
Google Dec 10, 2024

(Translated by Google) Thank you José for your help, very satisfied (Original) Gracias José por su ayuda muy satisfecha

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Pritchard Family Auto Stores 43.13492090448937, -93.3586723610367.