Family Owned and Operated Since 1913
We Have It or We'll Find It!
631 Vehicles
Sell My Car!
Get Financing
Test Drive
Schedule Service
There’s no time like the present when it comes to timely auto repairs and maintenance service. Our experienced service team is here to keep your vehicle in tip-top shape. It is our goal to go above and beyond to deliver exceptional results with every visit.
Chrysler of Forest City
Pritchard Auto – Garner
Pritchard Auto – Britt
Pritchard GMC
Pritchard Nissan
Pritchard’s Lake Chevrolet
Forest City Auto Center
Pritchard’s of Belmond
Get Directions
Visit any of our 8 dealerships
We Buy Cars
Get your free appraisal today!
You may not know that not only do we sell vehicles, but we also buy them! Whether you are trading in, upgrading or simply want to sell your vehicle, we’ve got you covered. Stop by any of our dealerships for a quick, convenient appraisal and our team will take care of the paperwork and logistics!
Welcome to Pritchard Family Auto Stores
Over a Century of Excellence
1913
Welcome to Pritchard Family Auto Stores, family owned and operated since 1913. Our founder, Walter S. Pritchard, and his wife, Jennie, valued family and community above all else. And Northern Iowa was the community they chose to raise their family and their auto business. The Pritchard Family Auto story is a story of five generations who have loved family, community, and the automotive industry.
Today
Since then, the dealership group has expanded to eight North Iowa locations and is continued to be owned and operated by 4th and 5th generation of the Pritchard family. To all of you – our friends, our family, our community, thank you for being part of our story. With special thanks to our extended family of employees, many of who have been with us through multiple generations of their own families! As we celebrate over 110 years of service in the industry, we continue to focus on providing a quality automotive experience from start to finish. We’re committed to our communities and our customers for generations to come!
On time, courteous, answered my questions.
Dropped my Yukon off and they did the upgrades it needed.
We have bought four vehicles from Pritchard's in Clear Lake. No hassle when choosing a vehicle. We currently bought a vehicle for our daughter from Jason in Sales who was also sold us another vehicle for our other daughter. Sales people make the sale easy and explain all the documents and answer any questions we had. Recommend Pritchard's Auto if you are looking for a vehicle.
A very happy customer. Outstanding experience buying a new GMC Hummer EV SUV from this great dealership. I enjoyed working with entire Forest City Auto Sales team too! Brandon Johnson was unbelievable to work with:) I highly recommend visiting this awesome dealership and see their first class service!
Brought my 2024 jeep in to get the oil changed, it was the wrong store. They got me in anyway and the guy I talked to was great!! I will definitely go back
I have purchased three vehicles from them. The recent purchase was a work truck that was a challenge to locate. They understood my request and needs and located a truck that meet my requirements. Once they had it one site I picked it up and the whole paperwork process was less than 15 minutes. Very pleased with process.
I am very satisfied with the service I receive at Pritchard's Lake.
Kristi was great to work with, so great we came back the next day to buy a second car from her!
On time, courteous, answered my questions.
Dropped my Yukon off and they did the upgrades it needed.
We have bought four vehicles from Pritchard's in Clear Lake. No hassle when choosing a vehicle. We currently bought a vehicle for our daughter from Jason in Sales who was also sold us another vehicle for our other daughter. Sales people make the sale easy and explain all the documents and answer any questions we had. Recommend Pritchard's Auto if you are looking for a vehicle.
A very happy customer. Outstanding experience buying a new GMC Hummer EV SUV from this great dealership. I enjoyed working with entire Forest City Auto Sales team too! Brandon Johnson was unbelievable to work with:) I highly recommend visiting this awesome dealership and see their first class service!
Brought my 2024 jeep in to get the oil changed, it was the wrong store. They got me in anyway and the guy I talked to was great!! I will definitely go back
I have purchased three vehicles from them. The recent purchase was a work truck that was a challenge to locate. They understood my request and needs and located a truck that meet my requirements. Once they had it one site I picked it up and the whole paperwork process was less than 15 minutes. Very pleased with process.
I am very satisfied with the service I receive at Pritchard's Lake.
Kristi was great to work with, so great we came back the next day to buy a second car from her!
On time, courteous, answered my questions.
Dropped my Yukon off and they did the upgrades it needed.
We have bought four vehicles from Pritchard's in Clear Lake. No hassle when choosing a vehicle. We currently bought a vehicle for our daughter from Jason in Sales who was also sold us another vehicle for our other daughter. Sales people make the sale easy and explain all the documents and answer any questions we had. Recommend Pritchard's Auto if you are looking for a vehicle.
A very happy customer. Outstanding experience buying a new GMC Hummer EV SUV from this great dealership. I enjoyed working with entire Forest City Auto Sales team too! Brandon Johnson was unbelievable to work with:) I highly recommend visiting this awesome dealership and see their first class service!
Brought my 2024 jeep in to get the oil changed, it was the wrong store. They got me in anyway and the guy I talked to was great!! I will definitely go back
I have purchased three vehicles from them. The recent purchase was a work truck that was a challenge to locate. They understood my request and needs and located a truck that meet my requirements. Once they had it one site I picked it up and the whole paperwork process was less than 15 minutes. Very pleased with process.
I am very satisfied with the service I receive at Pritchard's Lake.
Kristi was great to work with, so great we came back the next day to buy a second car from her!
On time, courteous, answered my questions.
Dropped my Yukon off and they did the upgrades it needed.
We have bought four vehicles from Pritchard's in Clear Lake. No hassle when choosing a vehicle. We currently bought a vehicle for our daughter from Jason in Sales who was also sold us another vehicle for our other daughter. Sales people make the sale easy and explain all the documents and answer any questions we had. Recommend Pritchard's Auto if you are looking for a vehicle.
A very happy customer. Outstanding experience buying a new GMC Hummer EV SUV from this great dealership. I enjoyed working with entire Forest City Auto Sales team too! Brandon Johnson was unbelievable to work with:) I highly recommend visiting this awesome dealership and see their first class service!
Brought my 2024 jeep in to get the oil changed, it was the wrong store. They got me in anyway and the guy I talked to was great!! I will definitely go back
I have purchased three vehicles from them. The recent purchase was a work truck that was a challenge to locate. They understood my request and needs and located a truck that meet my requirements. Once they had it one site I picked it up and the whole paperwork process was less than 15 minutes. Very pleased with process.
I am very satisfied with the service I receive at Pritchard's Lake.
Kristi was great to work with, so great we came back the next day to buy a second car from her!