Family Owned and Operated Since 1913

We Have It or We'll Find It!

Sell My Car!

Looking to sell your current vehicle? We will buy your car even if you don’t buy one from us!

Get Financing

Our finance experts are here to guide you through the financing process and help you get into your new vehicle.

Test Drive

Ready to drive? Schedule a time to come test drive one of our in-stock vehicles!

Schedule Service

There’s no time like the present when it comes to timely auto repairs and maintenance service. Our experienced service team is here to keep your vehicle in tip-top shape. It is our goal to go above and beyond to deliver exceptional results with every visit.

Schedule Service

Get Directions

Visit any of our 10 dealerships

Our Core Values

We Buy Cars

Get your free appraisal today!

You may not know that not only do we sell vehicles, but we also buy them! Whether you are trading in, upgrading or simply want to sell your vehicle, we’ve got you covered. Stop by any of our dealerships for a quick, convenient appraisal and our team will take care of the paperwork and logistics!

Get Quote

Welcome to Pritchard Family Auto Stores

Over a Century of Excellence

1913

Welcome to Pritchard Family Auto Stores, family owned and operated since 1913. Our founder, Walter S. Pritchard, and his wife, Jennie, valued family and community above all else. And Northern Iowa was the community they chose to raise their family and their auto business. The Pritchard Family Auto story is a story of five generations who have loved family, community, and the automotive industry.

Today

Since then, the dealership group has expanded to eight North Iowa locations and is continued to be owned and operated by 4th and 5th generation of the Pritchard family. To all of you – our friends, our family, our community, thank you for being part of our story. With special thanks to our extended family of employees, many of who have been with us through multiple generations of their own families! As we celebrate over 110 years of service in the industry, we continue to focus on providing a quality automotive experience from start to finish. We’re committed to our communities and our customers for generations to come!

Our Customers Us
Google logo
Google Feb 11, 2025

Shannon Franke was great to work with. She took a lot of time to work with us, schedule a test drive, etc. Very knowledgeable and helpful. Compared to some 'other' car dealer sales people, Shannon was by far the best we have met. It is easy to see she is committed to customer satisfaction. A real joy to interact with.

Google logo
Google Feb 5, 2025

I searched ever web site on the internet to try to find the Bronco with the exact features we wanted. Pritchard had the perfect one at a better than perfect price. Ask for Kristi, she was very honest and maintained constant communications to make sure I could be in an out as quickly as possible. I don't like working with dealerships and this might be the only one I've every delt with that was pleasant and honest. No extra fees or surprises.

Google logo
Google Jan 28, 2025

Very prompt and professional sales personnel

Google logo
Google Jan 25, 2025

Quite a lovely and smooth-going process at Lake Chevrolet, that I would dare to say wouldn't have been possible without Shannon F. She was consistent in the information she provided, and the follow-up; in addition to her communication, was superb! Questions asked were received with answers. Honest answers. She was exceptionally professional in demeanor while still managing to sprinkle in some kind and playful banter throughout the process. I found it was certainly welcomed during what could be a stressful process for some. Honest and true customer service!

Google logo
Google Jan 25, 2025

Thank you for the excellent customer service, Blake! We appreciate the professionalism at Pritchard's and the ease of trading with you. Thanks for taking the time to clearly explain new features of our vehicle.

Google logo
Google Jan 23, 2025

Had a really good experience trading pickups at this dealership. Blake was very helpful keeping in contact with me and pleasant to work with on making the deal. They are not high pressure there to finance with them or buy the extended warranty. They have a big selection and treat people right!

Google logo
Google Jan 12, 2025

Today we had the best experience at Pritchards Lake Chevrolet. Shannon greeted us right away even tho it was a cold day out. We were shown what we were interested in and found our SUV. All steps in getting it done went great. Gave a great value for our trade in and now have a Trailblazer that we so appreciate. Thanks so much Shannon and the Pritchard team that made our day.

Google logo
Google Feb 11, 2025

Shannon Franke was great to work with. She took a lot of time to work with us, schedule a test drive, etc. Very knowledgeable and helpful. Compared to some 'other' car dealer sales people, Shannon was by far the best we have met. It is easy to see she is committed to customer satisfaction. A real joy to interact with.

Google logo
Google Feb 5, 2025

I searched ever web site on the internet to try to find the Bronco with the exact features we wanted. Pritchard had the perfect one at a better than perfect price. Ask for Kristi, she was very honest and maintained constant communications to make sure I could be in an out as quickly as possible. I don't like working with dealerships and this might be the only one I've every delt with that was pleasant and honest. No extra fees or surprises.

Google logo
Google Jan 28, 2025

Very prompt and professional sales personnel

Google logo
Google Jan 25, 2025

Quite a lovely and smooth-going process at Lake Chevrolet, that I would dare to say wouldn't have been possible without Shannon F. She was consistent in the information she provided, and the follow-up; in addition to her communication, was superb! Questions asked were received with answers. Honest answers. She was exceptionally professional in demeanor while still managing to sprinkle in some kind and playful banter throughout the process. I found it was certainly welcomed during what could be a stressful process for some. Honest and true customer service!

Google logo
Google Jan 25, 2025

Thank you for the excellent customer service, Blake! We appreciate the professionalism at Pritchard's and the ease of trading with you. Thanks for taking the time to clearly explain new features of our vehicle.

Google logo
Google Jan 23, 2025

Had a really good experience trading pickups at this dealership. Blake was very helpful keeping in contact with me and pleasant to work with on making the deal. They are not high pressure there to finance with them or buy the extended warranty. They have a big selection and treat people right!

Google logo
Google Jan 12, 2025

Today we had the best experience at Pritchards Lake Chevrolet. Shannon greeted us right away even tho it was a cold day out. We were shown what we were interested in and found our SUV. All steps in getting it done went great. Gave a great value for our trade in and now have a Trailblazer that we so appreciate. Thanks so much Shannon and the Pritchard team that made our day.

Google logo
Google Feb 11, 2025

Shannon Franke was great to work with. She took a lot of time to work with us, schedule a test drive, etc. Very knowledgeable and helpful. Compared to some 'other' car dealer sales people, Shannon was by far the best we have met. It is easy to see she is committed to customer satisfaction. A real joy to interact with.

Google logo
Google Feb 5, 2025

I searched ever web site on the internet to try to find the Bronco with the exact features we wanted. Pritchard had the perfect one at a better than perfect price. Ask for Kristi, she was very honest and maintained constant communications to make sure I could be in an out as quickly as possible. I don't like working with dealerships and this might be the only one I've every delt with that was pleasant and honest. No extra fees or surprises.

Google logo
Google Jan 28, 2025

Very prompt and professional sales personnel

Google logo
Google Jan 25, 2025

Quite a lovely and smooth-going process at Lake Chevrolet, that I would dare to say wouldn't have been possible without Shannon F. She was consistent in the information she provided, and the follow-up; in addition to her communication, was superb! Questions asked were received with answers. Honest answers. She was exceptionally professional in demeanor while still managing to sprinkle in some kind and playful banter throughout the process. I found it was certainly welcomed during what could be a stressful process for some. Honest and true customer service!

Google logo
Google Jan 25, 2025

Thank you for the excellent customer service, Blake! We appreciate the professionalism at Pritchard's and the ease of trading with you. Thanks for taking the time to clearly explain new features of our vehicle.

Google logo
Google Jan 23, 2025

Had a really good experience trading pickups at this dealership. Blake was very helpful keeping in contact with me and pleasant to work with on making the deal. They are not high pressure there to finance with them or buy the extended warranty. They have a big selection and treat people right!

Google logo
Google Jan 12, 2025

Today we had the best experience at Pritchards Lake Chevrolet. Shannon greeted us right away even tho it was a cold day out. We were shown what we were interested in and found our SUV. All steps in getting it done went great. Gave a great value for our trade in and now have a Trailblazer that we so appreciate. Thanks so much Shannon and the Pritchard team that made our day.

Google logo
Google Feb 11, 2025

Shannon Franke was great to work with. She took a lot of time to work with us, schedule a test drive, etc. Very knowledgeable and helpful. Compared to some 'other' car dealer sales people, Shannon was by far the best we have met. It is easy to see she is committed to customer satisfaction. A real joy to interact with.

Google logo
Google Feb 5, 2025

I searched ever web site on the internet to try to find the Bronco with the exact features we wanted. Pritchard had the perfect one at a better than perfect price. Ask for Kristi, she was very honest and maintained constant communications to make sure I could be in an out as quickly as possible. I don't like working with dealerships and this might be the only one I've every delt with that was pleasant and honest. No extra fees or surprises.

Google logo
Google Jan 28, 2025

Very prompt and professional sales personnel

Google logo
Google Jan 25, 2025

Quite a lovely and smooth-going process at Lake Chevrolet, that I would dare to say wouldn't have been possible without Shannon F. She was consistent in the information she provided, and the follow-up; in addition to her communication, was superb! Questions asked were received with answers. Honest answers. She was exceptionally professional in demeanor while still managing to sprinkle in some kind and playful banter throughout the process. I found it was certainly welcomed during what could be a stressful process for some. Honest and true customer service!

Google logo
Google Jan 25, 2025

Thank you for the excellent customer service, Blake! We appreciate the professionalism at Pritchard's and the ease of trading with you. Thanks for taking the time to clearly explain new features of our vehicle.

Google logo
Google Jan 23, 2025

Had a really good experience trading pickups at this dealership. Blake was very helpful keeping in contact with me and pleasant to work with on making the deal. They are not high pressure there to finance with them or buy the extended warranty. They have a big selection and treat people right!

Google logo
Google Jan 12, 2025

Today we had the best experience at Pritchards Lake Chevrolet. Shannon greeted us right away even tho it was a cold day out. We were shown what we were interested in and found our SUV. All steps in getting it done went great. Gave a great value for our trade in and now have a Trailblazer that we so appreciate. Thanks so much Shannon and the Pritchard team that made our day.

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Pritchard Family Auto Stores 43.13492090448937, -93.3586723610367.