Family Owned and Operated Since 1913

We Have It or We'll Find It!

Sell My Car!

Looking to sell your current vehicle? We will buy your car even if you don’t buy one from us!

Get Financing

Our finance experts are here to guide you through the financing process and help you get into your new vehicle.

Test Drive

Ready to drive? Schedule a time to come test drive one of our in-stock vehicles!

Schedule Service

There’s no time like the present when it comes to timely auto repairs and maintenance service. Our experienced service team is here to keep your vehicle in tip-top shape. It is our goal to go above and beyond to deliver exceptional results with every visit.

Schedule Service

Get Directions

Visit any of our 8 dealerships

We Buy Cars

Get your free appraisal today!

You may not know that not only do we sell vehicles, but we also buy them! Whether you are trading in, upgrading or simply want to sell your vehicle, we’ve got you covered. Stop by any of our dealerships for a quick, convenient appraisal and our team will take care of the paperwork and logistics!

Get Quote

Welcome to Pritchard Family Auto Stores

Over a Century of Excellence

1913

Welcome to Pritchard Family Auto Stores, family owned and operated since 1913. Our founder, Walter S. Pritchard, and his wife, Jennie, valued family and community above all else. And Northern Iowa was the community they chose to raise their family and their auto business. The Pritchard Family Auto story is a story of five generations who have loved family, community, and the automotive industry.

Today

Since then, the dealership group has expanded to eight North Iowa locations and is continued to be owned and operated by 4th and 5th generation of the Pritchard family. To all of you – our friends, our family, our community, thank you for being part of our story. With special thanks to our extended family of employees, many of who have been with us through multiple generations of their own families! As we celebrate over 110 years of service in the industry, we continue to focus on providing a quality automotive experience from start to finish. We’re committed to our communities and our customers for generations to come!

Our Customers Us
Google logo
Google Sep 5, 2024

Brought my 2024 jeep in to get the oil changed, it was the wrong store. They got me in anyway and the guy I talked to was great!! I will definitely go back

Google logo
Google Aug 31, 2024

I have purchased three vehicles from them. The recent purchase was a work truck that was a challenge to locate. They understood my request and needs and located a truck that meet my requirements. Once they had it one site I picked it up and the whole paperwork process was less than 15 minutes. Very pleased with process.

Google logo
Google Aug 19, 2024

I am very satisfied with the service I receive at Pritchard's Lake.

Google logo
Google Aug 3, 2024

Kristi was great to work with, so great we came back the next day to buy a second car from her!

Google logo
Google Aug 1, 2024

We bought a used car from here and really enjoyed our experience. Kristi Miles was a dream to work with. Very friendly and even paid attention to our kids, which we had along. We had a lot of questions, and she answered them all with grace and patience. Would consider them again in the future.

Google logo
Google Jul 25, 2024

I appreciate John Yutzy always accommodating with getting my car always. He's great at customer service and appreciate his willingness to work with me. Shout out to the mechanics also for the great work they do as well.

Google logo
Google Jul 21, 2024

Very happy with the prompt service, and getting me back on the road. Very disappointed that the extended service contract excluded the repairs. Thank you to Pritchards for covering half of the cost.

Google logo
Google Jul 20, 2024

My first purchase with you, both Cody and Jason were great to work with. Seen the mustang online and made the trip over. So glad I did asI love it. Thanks

Google logo
Google Sep 5, 2024

Brought my 2024 jeep in to get the oil changed, it was the wrong store. They got me in anyway and the guy I talked to was great!! I will definitely go back

Google logo
Google Aug 31, 2024

I have purchased three vehicles from them. The recent purchase was a work truck that was a challenge to locate. They understood my request and needs and located a truck that meet my requirements. Once they had it one site I picked it up and the whole paperwork process was less than 15 minutes. Very pleased with process.

Google logo
Google Aug 19, 2024

I am very satisfied with the service I receive at Pritchard's Lake.

Google logo
Google Aug 3, 2024

Kristi was great to work with, so great we came back the next day to buy a second car from her!

Google logo
Google Aug 1, 2024

We bought a used car from here and really enjoyed our experience. Kristi Miles was a dream to work with. Very friendly and even paid attention to our kids, which we had along. We had a lot of questions, and she answered them all with grace and patience. Would consider them again in the future.

Google logo
Google Jul 25, 2024

I appreciate John Yutzy always accommodating with getting my car always. He's great at customer service and appreciate his willingness to work with me. Shout out to the mechanics also for the great work they do as well.

Google logo
Google Jul 21, 2024

Very happy with the prompt service, and getting me back on the road. Very disappointed that the extended service contract excluded the repairs. Thank you to Pritchards for covering half of the cost.

Google logo
Google Jul 20, 2024

My first purchase with you, both Cody and Jason were great to work with. Seen the mustang online and made the trip over. So glad I did asI love it. Thanks

Google logo
Google Sep 5, 2024

Brought my 2024 jeep in to get the oil changed, it was the wrong store. They got me in anyway and the guy I talked to was great!! I will definitely go back

Google logo
Google Aug 31, 2024

I have purchased three vehicles from them. The recent purchase was a work truck that was a challenge to locate. They understood my request and needs and located a truck that meet my requirements. Once they had it one site I picked it up and the whole paperwork process was less than 15 minutes. Very pleased with process.

Google logo
Google Aug 19, 2024

I am very satisfied with the service I receive at Pritchard's Lake.

Google logo
Google Aug 3, 2024

Kristi was great to work with, so great we came back the next day to buy a second car from her!

Google logo
Google Aug 1, 2024

We bought a used car from here and really enjoyed our experience. Kristi Miles was a dream to work with. Very friendly and even paid attention to our kids, which we had along. We had a lot of questions, and she answered them all with grace and patience. Would consider them again in the future.

Google logo
Google Jul 25, 2024

I appreciate John Yutzy always accommodating with getting my car always. He's great at customer service and appreciate his willingness to work with me. Shout out to the mechanics also for the great work they do as well.

Google logo
Google Jul 21, 2024

Very happy with the prompt service, and getting me back on the road. Very disappointed that the extended service contract excluded the repairs. Thank you to Pritchards for covering half of the cost.

Google logo
Google Jul 20, 2024

My first purchase with you, both Cody and Jason were great to work with. Seen the mustang online and made the trip over. So glad I did asI love it. Thanks

Google logo
Google Sep 5, 2024

Brought my 2024 jeep in to get the oil changed, it was the wrong store. They got me in anyway and the guy I talked to was great!! I will definitely go back

Google logo
Google Aug 31, 2024

I have purchased three vehicles from them. The recent purchase was a work truck that was a challenge to locate. They understood my request and needs and located a truck that meet my requirements. Once they had it one site I picked it up and the whole paperwork process was less than 15 minutes. Very pleased with process.

Google logo
Google Aug 19, 2024

I am very satisfied with the service I receive at Pritchard's Lake.

Google logo
Google Aug 3, 2024

Kristi was great to work with, so great we came back the next day to buy a second car from her!

Google logo
Google Aug 1, 2024

We bought a used car from here and really enjoyed our experience. Kristi Miles was a dream to work with. Very friendly and even paid attention to our kids, which we had along. We had a lot of questions, and she answered them all with grace and patience. Would consider them again in the future.

Google logo
Google Jul 25, 2024

I appreciate John Yutzy always accommodating with getting my car always. He's great at customer service and appreciate his willingness to work with me. Shout out to the mechanics also for the great work they do as well.

Google logo
Google Jul 21, 2024

Very happy with the prompt service, and getting me back on the road. Very disappointed that the extended service contract excluded the repairs. Thank you to Pritchards for covering half of the cost.

Google logo
Google Jul 20, 2024

My first purchase with you, both Cody and Jason were great to work with. Seen the mustang online and made the trip over. So glad I did asI love it. Thanks

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Pritchard Family Auto Stores 43.13492090448937, -93.3586723610367.