Family Owned and Operated Since 1913

We Have It or We'll Find It!

Sell My Car!

Looking to sell your current vehicle? We will buy your car even if you don’t buy one from us!

Get Financing

Our finance experts are here to guide you through the financing process and help you get into your new vehicle.

Test Drive

Ready to drive? Schedule a time to come test drive one of our in-stock vehicles!

Schedule Service

There’s no time like the present when it comes to timely auto repairs and maintenance service. Our experienced service team is here to keep your vehicle in tip-top shape. It is our goal to go above and beyond to deliver exceptional results with every visit.

Schedule Service

Get Directions

Visit any one of our North Iowa dealerships

Our Core Values

We Buy Cars

Get your free appraisal today!

You may not know that not only do we sell vehicles, but we also buy them! Whether you are trading in, upgrading or simply want to sell your vehicle, we’ve got you covered. Stop by any of our dealerships for a quick, convenient appraisal and our team will take care of the paperwork and logistics!

Get Quote

Welcome to Pritchard Family Auto Stores

Over a Century of Excellence

1913

Welcome to Pritchard Family Auto Stores, family owned and operated since 1913. Our founder, Walter S. Pritchard, and his wife, Jennie, valued family and community above all else. And Northern Iowa was the community they chose to raise their family and their auto business. The Pritchard Family Auto story is a story of five generations who have loved family, community, and the automotive industry.

Today

Since then, the dealership group has expanded to eight North Iowa locations and is continued to be owned and operated by 4th and 5th generation of the Pritchard family. To all of you – our friends, our family, our community, thank you for being part of our story. With special thanks to our extended family of employees, many of who have been with us through multiple generations of their own families! As we celebrate over 110 years of service in the industry, we continue to focus on providing a quality automotive experience from start to finish. We’re committed to our communities and our customers for generations to come!

Our Customers Us
Google logo
Google Apr 21, 2025

I called on a Monday for a service on both of my vehicles, they got me in on Wednesday morning for both of them. Excellent customer service by far! Fast friendly people to work with all around! Thank you!

Google logo
Google Apr 21, 2025

They lookout for your best interest

Google logo
Google Apr 20, 2025

Pleased with the excellent customer service Justin provides.

Google logo
Google Apr 18, 2025

I got my new Equinox ceramic coated and scotch guarded. Everyone was nice and it was finished right on time

Google logo
Google Apr 18, 2025

I couldn’t say anything but great with the service we had a pritchards with Shannon . She was just great in helping me go threw my new car.Because of Shannon I would buy another car from pritchards . I couldn’t be happier😁

Google logo
Google Apr 17, 2025

We've been going to Pritchard's for maintenance on our two HHRs for the last five years and are always satisfied with the work and the staff's friendly and professional help. We like our old cars and the team at Pritchard's helps us to keep them rolling.

Google logo
Google Apr 16, 2025

Great service. Friendly and knowledgeable staff. Would recommend to anyone.

Google logo
Google Apr 8, 2025

When I’ve had issues with my Yukon, I’ve contacted the service department at Pritchard‘s in Clearlake and they’ve always been able to address them quickly and professionally outstanding service.

Google logo
Google Apr 6, 2025

Clean Quick Friendly

Google logo
Google Apr 21, 2025

I called on a Monday for a service on both of my vehicles, they got me in on Wednesday morning for both of them. Excellent customer service by far! Fast friendly people to work with all around! Thank you!

Google logo
Google Apr 21, 2025

They lookout for your best interest

Google logo
Google Apr 20, 2025

Pleased with the excellent customer service Justin provides.

Google logo
Google Apr 18, 2025

I got my new Equinox ceramic coated and scotch guarded. Everyone was nice and it was finished right on time

Google logo
Google Apr 18, 2025

I couldn’t say anything but great with the service we had a pritchards with Shannon . She was just great in helping me go threw my new car.Because of Shannon I would buy another car from pritchards . I couldn’t be happier😁

Google logo
Google Apr 17, 2025

We've been going to Pritchard's for maintenance on our two HHRs for the last five years and are always satisfied with the work and the staff's friendly and professional help. We like our old cars and the team at Pritchard's helps us to keep them rolling.

Google logo
Google Apr 16, 2025

Great service. Friendly and knowledgeable staff. Would recommend to anyone.

Google logo
Google Apr 8, 2025

When I’ve had issues with my Yukon, I’ve contacted the service department at Pritchard‘s in Clearlake and they’ve always been able to address them quickly and professionally outstanding service.

Google logo
Google Apr 6, 2025

Clean Quick Friendly

Google logo
Google Apr 21, 2025

I called on a Monday for a service on both of my vehicles, they got me in on Wednesday morning for both of them. Excellent customer service by far! Fast friendly people to work with all around! Thank you!

Google logo
Google Apr 21, 2025

They lookout for your best interest

Google logo
Google Apr 20, 2025

Pleased with the excellent customer service Justin provides.

Google logo
Google Apr 18, 2025

I got my new Equinox ceramic coated and scotch guarded. Everyone was nice and it was finished right on time

Google logo
Google Apr 18, 2025

I couldn’t say anything but great with the service we had a pritchards with Shannon . She was just great in helping me go threw my new car.Because of Shannon I would buy another car from pritchards . I couldn’t be happier😁

Google logo
Google Apr 17, 2025

We've been going to Pritchard's for maintenance on our two HHRs for the last five years and are always satisfied with the work and the staff's friendly and professional help. We like our old cars and the team at Pritchard's helps us to keep them rolling.

Google logo
Google Apr 16, 2025

Great service. Friendly and knowledgeable staff. Would recommend to anyone.

Google logo
Google Apr 8, 2025

When I’ve had issues with my Yukon, I’ve contacted the service department at Pritchard‘s in Clearlake and they’ve always been able to address them quickly and professionally outstanding service.

Google logo
Google Apr 6, 2025

Clean Quick Friendly

Google logo
Google Apr 21, 2025

I called on a Monday for a service on both of my vehicles, they got me in on Wednesday morning for both of them. Excellent customer service by far! Fast friendly people to work with all around! Thank you!

Google logo
Google Apr 21, 2025

They lookout for your best interest

Google logo
Google Apr 20, 2025

Pleased with the excellent customer service Justin provides.

Google logo
Google Apr 18, 2025

I got my new Equinox ceramic coated and scotch guarded. Everyone was nice and it was finished right on time

Google logo
Google Apr 18, 2025

I couldn’t say anything but great with the service we had a pritchards with Shannon . She was just great in helping me go threw my new car.Because of Shannon I would buy another car from pritchards . I couldn’t be happier😁

Google logo
Google Apr 17, 2025

We've been going to Pritchard's for maintenance on our two HHRs for the last five years and are always satisfied with the work and the staff's friendly and professional help. We like our old cars and the team at Pritchard's helps us to keep them rolling.

Google logo
Google Apr 16, 2025

Great service. Friendly and knowledgeable staff. Would recommend to anyone.

Google logo
Google Apr 8, 2025

When I’ve had issues with my Yukon, I’ve contacted the service department at Pritchard‘s in Clearlake and they’ve always been able to address them quickly and professionally outstanding service.

Google logo
Google Apr 6, 2025

Clean Quick Friendly

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Pritchard Family Auto Stores 43.13492090448937, -93.3586723610367.